At elete, we received some very exciting news this week.
In the final weeks of 2011, elete athlete Sharon Gayter, a 48-year-old long distance runner from Guisborough in
Upon breaking both records,
During her seven day race,
In using elete to stay hydrated during her race,
This is amazing especially in light of the fact that it is not unusual for athletes to lose sometimes three or more than four percent of their body weight during ultra-distance events.
We can’t guarantee that using elete that you will go on to break world records in your sport. elete, though, opens up a range of exciting new possibilities for athletes to increase and expand their usual hydration protocol—that is not tied to sugars, flavors, preservatives, etc. elete is just pure electrolytes and as such can be added to water and/or to boost the electrolyte profile in diluted sports drinks, or as Sharon did, in her smoothies. So, whether you are running a 5k or a 150k, you can use elete to tailor the amount of electrolytes your body will surely need ( and use) during the event.
Of her next adventure,
For those who are visiting the elete web site and wondering what is new, one exciting bit of news is that we have posted the latest certificate of analysis by HFL Sport Science laboratories confirming that elete Electrolyte Add-In is free from WADA-banned (World Anti-Doping Agency) substances.
elete Electrolyte Add-In is certified by Informed-Choice, a quality assurance program for sports nutrition foods, beverages, and supplements, to be free from banned substances, which can cause athletes to test positive on urine/blood tests and has the power to end an athlete's career and reputation.
Part of our certification with Informed Choice requires that we submit a sample of each new lot of product we manufacture. In addition, HFL purchases random bottles of product from store shelves and then tests these products for contamination.
Granted while certification may not be a big deal for the average person, according to Informed Choice, "…it is clear that some supplements (our evidence suggests 10-25%) suffer from low levels of contamination from steroids and supplements." (Source: http://www.informed-choice.org/faq#). For elite and professional athletes whose reputation and livelihood literally hang in the balance, elete's certification through Informed Choice.org (and Informed Sport.org internationally) help to reassure athletes that the products they are taking are safe and will not endanger them or potentially end their career.
For the average consumer, we hope that our certification through Informed-Choice not only demonstrates the safety of the product, but also the quality. Not only is elete Electrolyte Add-In certified by Informed-Choice, but they are manufactured at a facility (Mineral Resources International, Inc. or MRI) that is Good Manufacturing Practices-certified by NSF International, the leading public health and environmental organization that provides standards development, product certification, auditing, education and risk management services. MRI is audited twice annually (every six months) by NSF to ensure we are manufacturing supplements that comply with FDA Good Manufacturing Practices. Furthermore, last September, MRI was inspected by the Food and Drug Administration. During this week-long inspection, there were no deficiencies that were noted or areas where a corrective action notice was issued ( http://www.mineralresourcesint.com/releases/FDA_Inspection_PR.pdf
To see the latest C of A from HFL Sports Science (the lab that conducts the testing and analysis, go to:
http://new.eletewater.com/why-elete/informed-choice/
We hope that not only do our products help our consumers feel better physically, but that consumers feel good and have peace of mind taking elete knowing that the product they are taking has not been exposed to small amounts of steroids, hormones, or other substances and that our products have manufactured to quality standards.
Sarah Kaufmann, a professional mountain bike racer and sales representative with elete Electrolyte Add-In™, secured First Place this past weekend in the 100 Kilometer MTB Baja Ultra Endurance Race, 5th edition, in Ensenada, Mexico. This is the second win for Sarah since returning from a broken collarbone earlier this season.
“Bajadventours put on a fantastic event that I was thrilled to be a part of. Winning was even sweeter coming off of an injury, and I cannot thank Jorge Trujillo, Jorge Contreras, and the cycling community in Ensenada enough for taking such good care of me,” said Sarah.
Congratulating Sarah on her win, Val John Anderson, Director of Sales and Marketing for elete, stated, “Now that Sarah has recuperated from her earlier injury, she is coming back stronger and faster. I think it’s fair to say that people can expect to see great things from Sarah this year and next.”
MTB Baja is a 100-kilometer race set in Ensenada, Mexico. The punishing course circuits Ensenada, up steep climbs and down rocky, loose descents, traveling through mountainous desert landscapes and small villages. Approximately 300 riders participated in the event. This win comes in succession to her win at the Utah Cyclocross Series in Ogden, UT, the week before, which was the first race she was cleared to ride in.
elete Social Media Links:
www.facebook.com/elete.electrolytes
http://twitter.com/eleteaddin.
This week we received an update from twin elete biathletes Tracy and Lanny Barnes who wrote with an update about their training and their feedback on elete and the new elete CitriLyte Add-In.
Here's what they said:
"We have noticed a huge difference in how we feel and our fitness the last 4-5 years of using Elete. It has definitely helped us step up a level internationally…When we leave for Utah Oct. 1st we probably won't be back home until the end of March, and wanted to make sure we had enough elete to last us the winter. We've been using the CitriLyte and love it! It is such an awesome addition to the Elete lineup! After drinking the amount of fluids we do, CitriLyte definitely brings the enjoyment back to water. Thanks! Thanks for all your help!"
As any athlete and consumer knows and expects, when taking any product–whether it's a dietary supplement or food or beverage product–you want absolute assurance and the knowledge that the product has been produced using the highest quality standards.
For some time, Mineral Resources International, Inc., (MRI) the manufacturer of elete Electrolytes, has been certified to be in compliance with dietary supplement Good Manufacturing Practices by NSF International, an independent organization that certifies products and companies and writes standards for food, water, and consumer goods.
Good Manufacturing Practices or GMPs as they are often referred to are guidelines that govern the processes, procedures, and documentation that assure a dietary supplement possesses the identity, strength, composition, and quality represented by the manufacturer.
Earlier this month, MRI completed a successful GMP inspection by the U.S. Food and Drug Administration to gauge the company's compliance with GMPs. We're pleased to report the FDA found no deficiences or areas where corrective action notices, such as Form 483, were issued.
The weeklong inspection included a physical inspection of the facility as well as an in-depth review of the company's record keeping including master manufacturing records, batch records, work orders, raw ingredient receiving and holding, product labeling, packaging, employee training and more.
We hope that the results of this inspection demonstrate and assure elete's consumers of the quality standards used to make elete products. In addition, elete Electrolyte Add-In is certified free of WADA-banned substances.
To view the full release, go to: http://new.eletewater.com/doc/FDA_Inspection_PR.pdf
It's been a busy summer in elete land. We've launched a new product–elete CitriLyte Add-In, attended some great shows, and have enjoyed meeting each of you and hearing firsthand about your wonderful testimonials about how elete has helped training and performance.Recently we received a great testimonials from U.K. running sensation Sharon Gayter. Sharon has completed more than 300 marathons and 100 ultra-distance running events. She is a Gold medal winner of the Commonwealth Games. This summer she competed in "The High," the world's highest race that takes place in the Himalayas. Sharon not only completed the race, but she placed a new women's and men's record. Sharon shaved 11 hours and 16 minutes off of the men's record.Here's what Sharon related to us about using elete during "The High:"
"Al-Andalus was the first event that I used it [elete Electrolyte Add-In] after I completely went off my normal sports drinks and only drank this [elete] in the last 3 days of the race.You may like to hear that I have just been to the Himalayas to run "The High". AAUT was training for this(!). The High was a 222km non-stop race at high altitude, average of 14,800 feet and two high passes over 17,500 feet. This was the most challenging race of this distance I have ever run (there are two reports on my website, www.sharongayter.com under the August news section.)
In the long report, elete gets a mention as I used this throughout the race. That large bottle (120ml) that was given in the goodies bag at AAUT was intact when I took it to India, I drank the whole lot over the 37 hours it took me to run the race. Throughout the race the main drink I had was 500ml of water, 1 capful of eletewater and 1 scoop of neutral High Five (carbohydrate powder). I ate little during the race as altitude seriously affect digestion and fluid was always the key.Altitude is supposed to dehydrate you more than sea level and am pleased to say that I finished the race well hydrated and reduced the mens' course record from 48 hrs and 50 minutes (set last year) to 37 hrs 34 mins (and beat the men, of course).”
While it's summertime for most of us, champion biathletes Lanny and Tracy Barnes continue to train diligently to stay in top condition. However, it's not all work, work, work. In their latest update, elete athletes Lanny and Tracy discuss their recent stop at a Cub Scouts group in Colorado, a fishing trip with their parents, and upcoming training sessions scheduled in Anchorage with juniors of all ages and abilities interested in skiing and biathlon:
"Last week, we spent an afternoon with the Cub Scouts group of La Plata County Colorado! There was a big handful of kids that we talked to and played games with during their week long camp. They were such great kids! After we talked to the scouts about what we do, how to lead a healthy lifestyle, safety tips like wearing helmets, and the importance of exercise, we joined the scouts in different stations they had set up. We did a rubber-band biathlon, archery, teamwork wooden skis, first aid, etc. What a blast!
After that we headed up to Alaska for a block of training at low altitude. We spent the first couple of days in Homer fishing with our parents and now we head to Anchorage to train with the Anchorage Biathlon and Nordic Club.
We will be training with kids at all different levels of biathlon and skiing. We've set up a schedule that will integrate the advanced juniors into some of our training sessions to help push them to become better. We've also set up clinics where we'll coach one on one with the intermediate to beginner level athletes. We are really excited to see if we can help the kids in this area with their dreams of becoming world class biathletes!!
We will train in Anchorage until the end of the month, then head back to Colorado for another block at altitude before we hit the road again and head to Vermont for some summer racing and training."
Introducing new elete CitriLyte Add-In
We are very pleased and excited to announce the launch of a new addition to the elete Electrolytes line– elete CitriLyte Add-In™ .
elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function, heat tolerance, energy conversion, and replace a complete balance of electrolytes lost in sweat and during exertion without calories, sugars, or artificial ingredients. It also contains zinc and citric acid, which participate in the Krebs cycle (also known as the Citric Acid cycle) for energy conversion and usage.
Below is information from the elete CitriLyte fact sheet…
The complete range of elete CitriLyte sizes.
Product Description:
elete CitriLyte Add-In™ is a liquid, electrolyte concentrate comprising four essential electrolytes—sodium, potassium, magnesium, and chloride—plus zinc and citric acid. elete CitriLyte is formulated to support hydration, muscle function, energy conversion and heat tolerance and be used before, during, and after physical exertion and/or heat stress.
Nutrition Facts:
- elete CitriLyte Add-In contains original elete Electrolyte Add-In with the added benefits of zinc and citric acid, which participates in the Krebs energy cycle, a.k.a. the citric acid cycle, for energy conversion and energy usage.
- Electrolyte water made with elete contains sports-drink levels of electrolytes. Pure electrolyte water with elete CitriLyte has a hint of tart flavor, similar to a slice or wedge of lemon that makes tap water more palatable. When more CitriLyte, is added, the tart flavor increases to compensate for stronger mineral flavor.
- Better tasting for those sensitive to mineral flavor or when mixed with tap water that has a noticeable flavor
- Easier to mix by drop or squirt, no need for precise measuring
- Patent-pending formula; extensive product and field testing with athletes
- Provides an effective balance of the electrolytes lost due to physical exertion
- Provides, magnesium, the team captain of electrolytes, important for muscle function and nerve impulse transmission.
- No sugars, carbs, caffeine, artificial ingredients. Safe for diabetics and others with certain health conditions.
SKUs and MSRPs:
- The refillable, 24.6-ml empty pocket flask: $1.50
- 2 oz. refill bottle, 20 servings/5 gallons of electrolyte-fueled hydration, $7.50
- 4 oz., 40 servings/10 gallons: $12.50
- 250 mL (8.3 oz), 83 servings/20 gallons: $18.50
- 32 oz., 320 servings/80 gallons: $48.00
- 1 gallon (128 oz.), 1,280 servings/320 gallons: $154 (measured pump sold separately, MSRP $6
We are pleased to share the following update from Tracy and Lanny Barnes:
03/27/2011 Tracy beat the very best biathletes in the world in the shootout of biathlon’s premier event, the ”Veltins World Team Challenge” at Schalke, Germany.
Tracy grabbed top honors in the coveted Shootout event, which is a shooting competition that tests the 20 top biathletes in the world. In this invitation-only event, 10 women compete head-to-head during a four-stage shooting event which is the same format as that used in a regular biathlon race (two prone, two standing).
Tracy Barnes, photo from www.biathlon-online.de
The top three ladies from this preliminary round face off with the top three men from their first round to see who is the best shooter in the final round of competition. Tracy came in 1st for the women’s round AND 1st in the final competition with the four best women and four best men!!! This was an exciting competition for the athletes and the 50,000+ spectators at the Veltins Soccer Stadium as it was the first time that laser-rifles replaced the traditional 22-caliber rifle.
The athletes received their laser-guns on Saturday and had only one day to practice before the World Team Challenge. Tracy and her US teammate Tim Burke finished 9th in the pairs mass start and 10th in the pursuit race held the same day. Tracy’s personal support team (her husband Gary and her Dad) accompanied her to Germany for this wonderful biathlon event.
Her sister Lanny flew out to Mammoth Lakes, California on Friday to help with biathlon clinics for several hundred new biathletes ages 10+ and competed in a race at a new biathlon course in Mammoth Lakes on Sunday. Due to the town receiving close to 10ft of snow during the week, flights were canceled and Lanny wasn’t able to make it in for the clinic. She helped with the kids, adults, wounded warrior, and disabled skier biathlon race on Saturday and competed in an elite race on Sunday.
She won the race on Sunday that was filmed by Versus and Outdoor Channel and American Trigger Sports Network. Mammoth Lakes is on their way to becoming the most premier high altitude biathlon venues in the country. With over 200+ volunteers that dug out the range buried by mountains of snow, they put on one of the most professional and exciting biathlon event seen in the US!
The twins ended their seasons after those two events and will now take a two week break before starting up their training again for the 2011/2012 season.
With three short years until the next Winter Oympics, the twins will be training hard to make sure they are ready to bring home the gold in Sochi, Russia in 2014!
An Update from twin biathlete champions, Lanny and Tracy Barnes:
“We’ve had a very exciting year so far and have a few more events scheduled before the snow melts and we start our training again for next season.
We just finished the US Nationals in Grand Rapids Minnesota last weekend. In the first race, Lanny placed 3rd and Tracy 4th, just .4 of a second apart. In the pursuit, Tracy battled her way back up the ranks to finish 2nd, while Lanny stayed in 3rd place. The last day of Nationals brought heavy rain and tough conditions for the Mass Start event. Tracy finished 3rd and Lanny finished in 4th place despite competing with a fever.
From here we both head to opposite ends of the world. Tracy will fly to Germany to compete in the Biathlon World Team Challenge in the famous Schalke Soccer Stadium in Germany. There will be over 50,000 screaming fans in attendance in the biggest soccer stadium in Germany. The last two years, Lanny was paired with teammate Jay Hakkinen to take on the top athletes in the world in a duel of exciting, fast-paced skiing and head-to-head, nerve-racking shooting. This year, Tracy will race with Tim Burke from Lake Placid, NY. The jam-packed night of spectacles and shows are centered around several biathlon events, but also put on an impressive display of indoor fireworks, concerts from famous german singers, and a celebrity biathlon race where German celebrities take a shot at biathlon in a shortened course. It is one of the most coveted and most exciting biathlon races.
The first event for them will be strictly shooting. All the women line up behind the firing points and wait as the entire stadium erupts in a countdown to the start of the shootout! It is a format of four shootings, each athlete shoots 5 shots per shooting, if there are any misses, you can single load extra rounds until you hit all your targets and move on to the next shooting stage. The athletes shot prone (laying down), then standing, then prone, then standing to finish. It is head to head with the best women in the world.
As it starts each athletes shots are met with cheers for hits and huge boo’s for misses. It is definitely an adrenaline pumping, nerve racking shootout that has many of the top athletes shaking with nerves even before the start.
Lanny won the women’s shooting event last year and Tracy hopes to follow in her footsteps. From there, the top three women and top three men competed in another shootout!
The next event is a Mass start race. The format is as follows- women will start behind the shooting points, the crowd will countdown and start the race. The women will race on skis to the shooting mats, shoot prone, and then take off skiing on a 1km loop that wounds around the stadium and outside before coming back in to the shooting range. If any athletes have a missed shot in that shooting stage, they would ski a short penalty loop just outside the range. After the loop skied, the athlete would then shoot again prone (ski penalty loops if necessary) and then tag off to their male partner.
The men will then ski the 1km loop then shoot prone, tagging off to the woman, who will ski then shoot standing. The alternating will then continue until each athlete completes a ski loop-prone, ski loop-standing, ski loop-prone, ski loop-standing stage. The only difference between the men and the women is the women start with a shooting and the men end with an extra loop skiing after their last standing stage to the finish.
The next race, the one that was counts for the crowning of the World Team challenge Champions is the pursuit. It starts off of your results from the mass start. If you start, say 15 seconds back from the leaders, you have to fight really hard to gain back the time lost and the team that crosses the finish line first wins. The pursuit works the same way as the Mass start with the alternating loops, but teams who fell behind in the first race will have to play catch up in the second.
You can watch Tracy and Tim live on this website- http://www.biathlon-aufschalke.de/. It will be broadcast live all across Europe. The Shoot Out starts at 8:30am EST and the Mass Start race starts at 9:10am EST and the final Pursuit Race starts at 10:15EST.
Lanny will head to Mammoth Lakes, CA for for North America’s Largest Winter Biathlon Festival. There will be a clinic for over 300 kids trying biathlon for the first time that Lanny will coach at as well as a big group of people age 20-80 trying out skiing and shooting for the fist time. Friday and Saturday Lanny will help kids and people of all ages and levels learn the skills needed to compete in biathlon. On Sunday, there will be an Elite race which will consist of some of the top male and female biathletes in the US and will be filmed by the Outdoor Channel and Versus to be aired in September as part of a Biathlon special. We’ll keep you updated on how things go in the coming weeks. -Lanny & Tracy Barnes,US Biathlon Team
www.twinbiathletes.com
http://thewoma.com/category/the-road-to-russia/
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